Pepsi – “The Choice” (Super Bowl 2026): When a Polar Bear Breaks Free from Cola Loyalty
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Pepsi – “The Choice” (Super Bowl 2026): When a Polar Bear Breaks …
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dailycommercials.com
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sug…
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Pepsi just pulled off one of the most interesting commercials I’ve ever seen. They use the iconic Coca-Cola mascot, the polar bear to do a blind taste test, and the winner of that test is Pepsi over Coke. Do you think Coca-Cola is gonna respond? Let me know your thoughts in the comments #coke #cocacola #commercial #funny #pepsi
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Pepsi just pulled off one of the most interesting commercials I’ve ever …
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The Business Magnets on Instagram: "Pepsi has released its 2026 Super Bowl commercial called “The Choice” and it is already making waves. The 30-second ad features Coca-Cola’s iconic polar bear mascot in a blind taste test where he ends up choosing Pepsi Zero Sugar over Coke Zero Sugar, a playful twist on the classic Pepsi Challenge and a bold reminder of the long-running cola rivalry. The commercial was directed by Oscar-winning filmmaker Taika Waititi, who also appears on screen as the bear’s
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The Business Magnets on Instagram: "Pepsi has released it…
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