Jan 24, 2024 · Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied …

Jun 15, 2012 · The STP process stands for Segmentation, Targeting, and Positioning. It is a marketing framework used to divide a market into smaller segments, choose specific target …

Jul 23, 2025 · One very effective marketing strategy is the STP (Segmentation, Targeting, and Positioning) model. In STP, S means Segmentation, T means Targeting, and P means …

Jun 16, 2025 · The STP marketing model is a three-step process that starts with dividing the market (segmentation), selecting your ideal customers (targeting), and then crafting a clear …

Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and …

Jan 2, 2024 · Definition STP in marketing stands for Segmentation, Targeting, and Positioning. It’s a customer-centric planning framework that helps marketers divide a broad market into smaller …

It is a fundamental marketing model that helps businesses effectively reach and engage their desired audience. STP allows marketers to tailor their strategies to meet the specific needs of …

Mar 25, 2025 · STP marketing is an approach that emphasizes Segmentation, Targeting, and Positioning to develop tailored strategies that connect with distinct audiences. Each step …

Jun 10, 2024 · In short, STP is a marketing approach where you segment your audience, target the best-fit audience segments for your product, and position your product to capture your …

Apr 11, 2025 · STP is an abbreviation that stands for Segmentation, Targeting and Positioning. This framework is mainly used to map out which segments of the market have the most …