WEST LAFAYETTE, Ind. – John Wanamaker, an early 20th century department store magnate and marketing pioneer, famously quipped, so the legend goes, that 50% of the money he spent on advertising was ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

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As a digital media major, you will develop the technical and critical thinking skills in visual and audio communication needed to work in the growing field of digital media. The B.A. in Digital Media ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...