Xbox leadership has announced a rebrand from 'Microsoft Gaming' back to 'Xbox' as part of a back-to-basics strategy focused on boosting daily active players. The move addresses player frustrations ...
Google and Microsoft (MSFT) will take part in bidding to select clients for a data center SoftBank is building in the U.S.
A new open letter titled "We are Xbox" goes over four main points that the brand is putting at the center of this identity ...