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Xbox, Microsoft and Is Dead

"Microsoft Gaming" Is Dead, To Be Replaced By Return To "Xbox" Branding - Report

During a town hall meeting with staff today, she reportedly informed workers that the "Microsoft Gaming" moniker is going away. In the future, Microsoft will apparently return to calling its gaming division "Xbox.

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Microsoft Gaming Is Dead, And Xbox Is Back (Again)

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Microsoft brings Xbox back, scraps Microsoft Gaming

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‘We Are Xbox’: read the memo defining Microsoft’s gaming future

Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.”

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Microsoft Confirms Shift Back to Xbox Brand

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New Xbox CEO says Microsoft will 'reevaluate our approach to exclusivity'

Microsoft cuts Xbox Game Pass price, to remove 'Call of Duty' day one inclusions

Microsoft has ⁠dropped the price of its video game subscription service ⁠and the platform will not include future "Call of Duty" ‌game releases on launch day, the company said on Tuesday, in the first major strategy shift under new gaming boss Asha Sharma.

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It’s just Xbox: Microsoft gaming leaders start new era with old name, new metric, and challenger mindset

A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a new internal metric, a name change, and plans to reevaluate game exclusivity and AI.