Xbox also debuted a new logo, switching to a glowing, glassy green coloured design in place of the black-and-white logo in use since 2019. The changes come as part of Sharma's promise of “return of Xbox” when she took over as Xbox chief in February.

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox stepped into that moment with a sweeping rebrand poised to reshape how millions experience the platform.

Xbox unveils a new logo, ditching the flat design that defined the game publisher's brand through the 2010s in favor of a bold new look.