Streaming ad spending is expected to surge 13% to $12.3 billion this year as advertisers shift budgets from declining traditional television. Viewers increasingly complain about loud, repetitive, ...

There’s much more to advertising quality than glossy creative, celebrity models and catchy slogans. These might be all that register with audiences, but between concept and delivery are a huge number ...

Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals. How it works. The system now scans uploaded assets and suggests edits such as ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers ...

As consumers scroll through their short-form video platform of choice, they’ve likely encountered cheaply made advertisements promoting deals too good to be true, such as heavily discounted ...

Apple is getting harsh backlash related to low-quality ads on Apple News after teaming up with Taboola. Users and tech journalists say that there are more fake and AI-generated ads, even for people ...

If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You might be suffering from low ad quality. Let’s break down the most foundational — and most ...

Mixed signals are coming from two reputable sources on the quality of programmatic ad inventory. According to one -- cybersecurity firm Confiant -- the overall quality of programmatic ad inventory has ...