Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

Crises are surprises — but your response can’t be. You shouldn’t wait until a crisis hits to put a crisis communications plan together. If you’re scrambling to develop a response as the situation ...

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

In today’s fast-paced world, which is further fueled by social media, news and information seem to always be in excess. This can be both a blessing and a curse for organizations: on the one hand, it’s ...

Business crises are almost inevitable in a fast-paced, constantly changing and social-media-hungry world. When an organization is in the midst of a crisis, it’s essential to provide stakeholders, ...

The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most valuable strategic asset. A strong reputation is often the ...

7. Plan for the future To ensure that your business is equipped to handle a crisis, it is important to have a plan for what to do after the crisis has passed. How can you shift the narrative and cast ...

Prevention is worth a pound of cure, right? We all know that. And those of us in high-stakes arenas like cybersecurity live by that motto. But sometimes, unexpected challenges arise. At that point, it ...

The phrase “Communication is key” might seem cliche, but when a crisis hits, coordinated communication is vital. Oklahoma State University (OSU) has seen its fair share of tragedy, from a plane crash ...