A new kind of shopping is blowing up in the U.S. — it's called live shopping, where people are selling products live on ...

Whatnot’s live shopping boom is reshaping fashion retail: hosts replace product pages, returns become content, and trust is ...

As live shopping surges in popularity, Whatnot, the largest live shopping platform in North America, has released its 2026 consumer trends report. Sharia Lazar, host of What's Trending, joins Good Day ...

Both relative newcomers, like TikTok, and incumbents, such as QVC, are investing in livestream social shopping, but the medium is resonating with some consumers more than others. More than two-thirds ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Live social shopping is when a content creator or brand goes ...

For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of ...