You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both. I ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Companies continue to debate whether inbound or outbound marketing tactics are the most effective. In a recent study by Demand Metric and Act-On software, several midsize B2B companies were asked ...

Can you run a successful inbound marketing strategy without any direct mail, offline events, or other forms of outbound marketing? Can you grow your company on outbound marketing alone without any ...

Martin Lieberman is senior content manager for ConnectedView, an online marketing company in Marlborough that offers an all-in-one solution with email marketing, social media, online survey, and ...

Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ...

What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...