As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix defines "low risk" and "high risk" AI use cases. - Oliver Berg/picture alliance via Getty Images Netflix has given its ...

Netflix is using generative AI in interesting ways, and it has changed how the company makes big visual effects. During its second-quarter earnings call, Co-CEO Ted Sarandos revealed that the ...

Netflix disclosed a few weeks ago the use of generative AI technology for specific special effects in an original TV show that became a hit with viewers earlier this year. The company called AI "an ...

TL;DR: Netflix embraces generative AI as a valuable, transparent, and creative tool for content production. Its new guidelines help partners use AI for ideation, background elements, and visual ...

Netflix is about to change the way its mobile app works. By the end of April 2026, the company plans to roll out a vertical video feed that lets subscribers swipe through short clips, trailers, and ...

Netflix executives unveiled a first look at the streamer’s upcoming homepage redesign, which includes an updated interface and improvements to content recommendations. It also introduce new mobile ...

This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer Ted Sarandos shared the news on a company conference call yesterday, reports ...

Five months after Netflix Games announced that generative AI in its game development studios would be a major focus for them, driven by the promotion of Mike Verdu to the vice president in charge of ...

Remember when the advent of streaming television promised an advertisement-free experience? We’ve come a long way just to circle back to where we started. Ads still keep the lights on, obviously. As ...

Netflix’s gaming strategy has yet to take clear shape, but generative AI could end up being a big part of it. Or at least that’s what the company seems to hope for, based on a recent job posting. The ...

Netflix has given its media-making partners more parameters for using generative AI as the company becomes more brazen in its use of AI. The entertainment giant's new generative AI guidelines, ...