Adaptable roadmap essential. Building, borrowing, or buying capabilities key for dynamic digital commerce strategy. Investment priority shifts. CMOs focus on enhancing digital commerce capabilities, ...

For a long time, the importance of customer experience for B2B clients was underestimated. Businesses believed that B2B buyers do not care about difficult-to-formalize things like the convenience of ...

Composable commerce is revolutionizing the digital business landscape with its unprecedented flexibility, scalability and speed. A composable commerce strategy is about the innovation and ...

With competition in e-commerce more intense than ever before, direct-to-consumer brands are constantly searching for strategies to stand out and drive sales. Succeeding in this arena is not just about ...

Brands are moving beyond marketplace-led growth, focusing on retention and efficiency as declining ad returns and rising ...

How can digital commerce activities feel more personal for consumers? In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel. In digital commerce, however ...

Sunstone Digital Tech delivers data-driven e-commerce marketing strategies designed to turn traffic into revenue and ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. “Despite the uncertainties in the global economy, trends like evolving ...

AI is no longer just a research assistant; it’s taking action. With advancements like OpenAI’s Operator, AI can now complete full tasks on a user’s behalf. Think: not just recommending a product, but ...

Sharon Harris will lead the Digital Commerce global marketing organization as Senior Vice President of Marketing, Digital Commerce Mark Mannino will lead the Digital Commerce strategy team as ...