All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Big Blue’s unforgettable logo has helped it maintain a consistent brand identity for more than half a century.

Paramount Global is officially merging with the production company Skydance. On its first investor call following news of the merger, the company unveiled a new logo as part of a presentation to ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Sports apparel brand Under Armour has sent a cease and desist notice to independent streetwear brand Vice Lair over an alleged similar logo design. While brand design disputes are nothing new, it's ...

A lot of thought and consideration go into finding the ideal name and logo for your company. The name will create the first impression potential customers get of your business, and it could easily ...