Say hello to “Gram” and a touch of magenta. Best Buy is perhaps best known right now for its blue-shirted tech experts — and that bright yellow tag that has been the Richfield-based electronics ...

As part of a brand refresh, Best Buy on Tuesday announced that it has changed its tagline to “imagine that” and is giving its brand a modern look that “will be phased in over time.” The electronics ...

Best Buy is serving up a fresh-baked batch of holiday ads starring Gram, the little holographic product advisor the retailer introduced several months ago. The company hopes Gram’s remarkably chill ...