"The question I want to ask before I get into the silly bit later on is what happens when you apply behavioural economics, to behavioural economists?" began free-to-play consultant Mark Sorrell, ...

Humans are driven more by emotion than logic and 95% of our buying decisions are made subconsciously. By adding behavioural economics to the power of advanced mix marketing modelling (MMM), CMOs are ...

A section of students participants of the Writers' Forum hold Generation Next pull outs during Forum's meeting at Mang'u High School in Kiambu on May 28 2015. This year’s Nobel Prize in economics went ...

The 2017 Nobel Prize in Economic Sciences, in honouring the work of Richard H. Thaler, highlights the growing impact of behavioural economics in science and policy. To mark the occasion, we have put ...

Richard Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Traditional economics assumes rational actors.

Punjab Agricultural University (PAU) recently hosted a session with Sanjit Dhami, professor of economics at the University of Leicester and an expert in behavioural economics. The event brought ...

David Comerford does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...