Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

The B2B Marketing Awards 2012 took place on 22 November at the HAC in London. Record numbers of submissions were received for the 2012 awards and, as a result, the wining campaigns, companies and ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

In this episode of the Marketing Smarts Live Show, business adviser and author Bob Wiesner explains how you can create stronger B2B case studies. Bob shares why case studies are important, what we ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Discover how RTIC Outdoors achieved 11% B2B growth with Anteriad's data-driven marketing and channel orchestration strategies ...

WPR, one of the largest independently owned PR and digital marketing agencies in the United States, today released The SaaS ...

Opinions expressed by Entrepreneur contributors are their own. Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos. There are still two ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Another new year has begun, which means it’s time to make some ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Business-to-business (B2B) influencer marketing (IM) isn’t new, but ...